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Cheer Holding Announces Fiscal Year 2025 Financial Results

BEIJING, March 23, 2026 (GLOBE NEWSWIRE) -- Cheer Holding, Inc. (NASDAQ: CHR) ("Cheer Holding" or the "Company"), a leading provider of advanced mobile internet infrastructure and platform services, today announced its financial results for the fiscal year ended December 31, 2025. The Company’s Annual Report on Form 20-F was filed with the U.S. Securities and Exchange Commission on March 20, 2026.

Management Commentary

"We are pleased to report another year of solid financial performance, driven by continued momentum across our CHEERS ecosystem," said Mr. Bing Zhang, Chairman and Chief Executive Officer of Cheer Holding. "Revenue growth was supported by new customer contributions, while we continued to advance our strategic focus on artificial intelligence and have begun laying the groundwork for overseas expansion. With a strong balance sheet, we remain well-positioned to execute our long-term vision of becoming a global leader in AI-powered digital ecosystems."

Financial Highlights For The Year Ended December 31, 2025

  • Total revenues increased by 1.1% to $148.8 million, compared to $147.2 million in 2024.
  • Income from operations increased by 2.7% to $26.3 million, compared to $25.6 million in 2024.
  • Net income attributable to Cheer Holding's shareholders was $25.6 million, compared to $26.0 million in the prior year.
  • Cash and cash equivalents stood at $242.1 million as of December 31, 2025, up from $197.7 million at the end of 2024.

Operational Highlights

  • As of December 31, 2025, cumulative app downloads across the Company's platforms reached 550 million, representing a 5.0% increase from 523.3 million as of December 31, 2024.
  • The Company has initiated a strategic pivot toward global markets, with a dedicated AI portrait and video product line anticipated to begin beta testing in the second quarter of 2026.

About Cheer Holding, Inc.

Cheer Holding is a leading provider of next-generation mobile internet infrastructure and platform services in China. The Company operates a comprehensive digital ecosystem integrating platforms, applications, technology, and industry, with a focus on AI-driven content creation, e-commerce, and metaverse development. For more information, please visit ir.gsmg.co.

Safe Harbor Statement

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. These forward-looking statements include, but are not limited to, our success in our artificial intelligence initiatives, changes or other circumstances that could affect the Company’s ability to continue successful development and launch of global expansion, artificial intelligence initiatives and technology infrastructure; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment and technological developments, competition, changes in regulation, or other economic and policy factors; the possibility that the Company’s new lines of business may be adversely affected by other economic, business, and/or competitive factors, or that the Company will be able to continue to have its Class A ordinary shares listed on The Nasdaq Capital Market. In addition, the Company is subject to a number of risks and uncertainties set forth in documents filed by the Company with the Securities and Exchange Commission from time to time, including the Company’s latest Annual Report on Form 20-F filed with the SEC on March 20, 2026. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Such information speaks only as of the date of this release.

For investor and media inquiries, please contact:

James Li
Email: ir@gsmg.co 
Tel: +86 10 6778 2900 (CN)


CHEER HOLDING, INC.
CONSOLIDATED BALANCE SHEETS
(In U.S. dollars in thousands, except share and per share data)
 
    As of December 31,  
    2025     2024  
Assets            
Current assets:            
Cash and cash equivalents   $ 242,082     $ 197,660  
Accounts receivable, net     79,681       77,074  
Prepayment and other current assets, net     44,822       30,834  
Total current assets     366,585       305,568  
                 
Property, plant and equipment, net     17       33  
Intangible assets, net     34,734       40,531  
Deferred tax assets     -       72  
Unamortized produced content, net     17       16  
Right-of-use assets     261       371  
Other non-current assets     77       -  
Total non-current assets     35,106       41,023  
TOTAL ASSETS   $ 401,691     $ 346,591  
                 
Liabilities and Shareholders’Equity                
Current liabilities:                
Short-term bank loans   $ 6,435     $ 9,590  
Accounts payable     2,744       2,039  
Contract liabilities     1       27  
Accrued liabilities and other payables     444       1,941  
Due to related parties     2,753       1,100  
Other taxes payable     19,285       25,095  
Lease liabilities current     127       109  
Total current liabilities     31,789       39,901  
                 
Long-term bank loan     -       1,370  
Lease liabilities non-current     134       250  
Total non-current liabilities     134       1,620  
TOTAL LIABILITIES   $ 31,923     $ 41,521  
                 
Shareholders’ Equity                
Preferred shares (par value of $0.0001 per share; 2,000,000 shares authorized as of December 31, 2025 and 2024; nil and nil shares issued and outstanding as of December 31, 2025 and 2024, respectively)   $ -     $ -  
Class A Ordinary shares (par value of $0.05 per share; 500,000,000 shares and 200,000,000 authorized as of December 31, 2025 and 2024, respectively; 4,686,248 and 205,711 shares issued and outstanding as of December 31, 2025 and 2024, respectively)*     234       10  
Class B Ordinary shares (par value of $0.001 per share; 500,000 shares authorized as of December 31, 2025 and 2024; 500,000 and 500,000 shares issued and outstanding as of December 31, 2025 and 2024, respectively)     -       -  
Additional paid-in capital     137,734       113,485  
Statutory reserve     1,411       1,411  
Retained earnings     232,745       207,128  
Accumulated other comprehensive loss     (2,441 )     (17,041 )
TOTAL CHEER HOLDING, INC SHAREHOLDERS’ EQUITY     369,683       304,993  
Non-controlling interest     85       77  
TOTAL SHAREHOLDERS’ EQUITY     369,768       305,070  
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY   $ 401,691     $ 346,591  


  * The shares and per share information are presented on a retroactive basis to reflect the share consolidation of Class A at a ratio of one-for-fiftieth (50) effective on December 22, 2025.


CHEER HOLDING, INC.
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
(In U.S. dollars in thousands, except share and per share data)
 
    For the Years Ended December 31,  
    2025     2024     2023  
                   
Revenues   $ 148,835     $ 147,196     $ 152,327  
                         
Operating expenses:                        
Cost of revenues     (43,209 )     (39,388 )     (39,549 )
Selling and marketing     (69,441 )     (75,289 )     (76,200 )
General and administrative     (4,724 )     (3,499 )     (5,658 )
Research and development     (5,173 )     (3,428 )     (1,635 )
Total operating expenses     (122,547 )     (121,604 )     (123,042 )
                         
Income from operations     26,288       25,592       29,285  
                         
Other income (expenses):                        
Interest income, net     69       262       3  
Change in fair value of warrant liability     -       -       86  
Other (expenses) income, net     (663 )     80       1,215  
Total other (expenses) income     (594 )     342       1,304  
                         
Income before income tax     25,694       25,934       30,589  
Income tax (expense) benefit     (73 )     34       (61 )
Net income     25,621       25,968       30,528  
Less: net gain attributable to non-controlling interest     4       2       51  
Net income attributable to Cheer Holding, Inc.’s shareholders   $ 25,617     $ 25,966     $ 30,477  
                         
Other comprehensive gain (loss)                        
Unrealized foreign currency translation gain (loss)     14,604       (8,175 )     (2,233 )
Comprehensive income     40,225       17,793       28,295  
Less: comprehensive gain (loss) attributable to non-controlling interests     8       (1 )     3  
Comprehensive income attributable to Cheer Holding, Inc.’s shareholders   $ 40,217     $ 17,794     $ 28,292  
                         
Earnings per ordinary share                        
Basic and dilutive*   $ 24.07     $ 125.72     $ 150.31  
                         
Weighted average shares used in calculating earnings per ordinary share                        
Basic and dilutive*     1,064,433       206,544       172,750  


  * The shares and per share information are presented on a retroactive basis to reflect the share consolidation of Class A at a ratio of one-for-fiftieth (50) effective on December 22, 2025.


CHEER HOLDING, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In U.S. dollars in thousands)
 
    For the Years Ended December 31,  
    2025     2024     2023  
CASH FLOWS FROM OPERATING ACTIVITIES:                  
Net income   $ 25,621     $ 25,968     $ 30,528  
Adjustments to reconcile net income to net cash provided by operating activities:                        
(Reversal of provision) provision for credit losses     (2,939 )     (20 )     2,096  
Provision for unamortized produced content     -       -       112  
Depreciation and amortization     6,882       3,781       3,385  
Impairment of intangible assets     1,199       -       -  
Amortization of right-of-use assets     122       41       394  
Loss from early termination of right-of-use assets     -       15       -  
Deferred income tax expense (benefits)     73       (33 )     63  
Share based compensation for employees     3,429       1,745       -  
Written off of property and equipment     11       2       2  
Amortization of loan origination fees     -       10       16  
Change in fair value of warrant liability     -       -       (86 )
Income from waive of other payables     (22 )     (156 )     -  
Changes in assets and liabilities                        
Accounts receivable     1,538       1,924       15,205  
Prepayment and other current assets     (10,218 )     (514 )     (22,270 )
Unamortized produced content     -       (16 )     682  
Accounts payable     599       (7,402 )     3,325  
Contract liabilities     (26 )     (101 )     (14 )
Accrued liabilities and other payables     (1,497 )     -       (370 )
Other taxes payable     (6,722 )     (2,347 )     9,477  
Lease liabilities     (111 )     (22 )     (371 )
Net cash provided by operating activities     17,939       22,875       42,174  
                         
CASH FLOWS FROM INVESTING ACTIVITIES:                        
Purchase of property, plant and equipment     -       (1 )     (3 )
Purchase of intangible assets     (709 )     (24,861 )     -  
Net cash used in investing activities     (709 )     (24,862 )     (3 )
                         
CASH FLOWS FROM FINANCING ACTIVITIES:                        
Proceeds from short-term bank loans     7,652       12,507       4,660  
Repayments of short-term bank loans     (12,522 )     (6,949 )     (4,802 )
Proceeds from long-term bank loans     -       -       1,412  
Payment of loan origination fees     -       (32 )     (58 )
Contribution (withdrawal of) from shareholders     -       5,525       (791 )
Borrowings from related parties     1,650       -       1,600  
Repayments to related parties     -       (500 )     -  
Proceeds from issuance of ordinary shares in connection with a private placement     21,044       -       80,000  
Net cash provided by financing activities     17,824       10,551       82,021  
                         
Effect of exchange rate changes     9,368       (5,429 )     (149 )
                         
Net increase in cash and cash equivalents     44,422       3,135       124,043  
Cash and cash equivalents, at beginning of year     197,660       194,525       70,482  
Cash and cash equivalents, at end of year   $ 242,082     $ 197,660     $ 194,525  
                         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:                        
Interests paid   $ 366     $ 325     $ 271  
Income tax paid   $ -     $ -     $ -  
                         
SUPPLEMENTAL DISCLOSURE OF NON-CASH FLOW INFORMATION:                        
Acquisition of intangible assets from prepayments   $ 14,390     $ 4,464     $ 4,464  
Right-of-use assets obtained in exchange for operating lease liabilities   $ -     $ 385     $ -  

  


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